Pinterest – this is one of the names that are getting a widespread popularity among the masses today. Social media is the best source of today’s scenario to promote your ideas over the internet, and Pinterest is a way to propagate everything in a creative way. Like Instagram, Pinterest is also an image-centric platform. The images can be uploaded from your desktop hard disk or mobile phone’s storage, or you can pin the image at some other website in your Pinterest account. Pinning the images of your website or blog is one of the ways to come in sight of the audiences.
How to use Pinterest for your business promotion is the subject of wide attention. Here are some of the facts to understand Pinterest marketing strategy to grow your business.
Whatever pins you are going should be in the right category. If you add them to the irrelevant category, they will reach to the wrong audiences some of whom may not be interested in them. By selecting the appropriate category, you approach the users who are actually searching for your product or service. Moreover, your pins will be considered as untrustworthy if they are in the wrong categories. For giving the better experience to the user, this strategy is perfect.
If we analyze this from a business standpoint, we find that when your business is not reached at the right audience, the chances of your sales decrease. Even the users who are interested in your products or services may get irritated when they find your pins in the wrong categories.
The connection between the Pin and its source – it is the most valuable aspect at Pinterest. To establish this connection, Pinterest renders the easiest way, and that is, uploading Pin from your website. Besides, you can also use your blog space to upload Pins. Every time, when you upload the Pin in this way, you generate the link back to your website. Interestingly, when someone re-pins your post, the source of your Pin remains the same, so your website gets more and more promoted and finds the popularity among a number of interested audiences.
This link generation creates a type of backlinks for your website at a reputed site. So, this is helpful for you for Search Engine Optimization (SEO) purpose.
When you verify your website or blog at Pinterest, it helps you in your business promotion. It helps your account in two ways. First, it tells the users that the Pin belongs to your own website or blog. After verifying, the visitors of your account are able to see a checkmark next to your business name. Secondly, it also gives you access to Pinterest Analytics. You will be able to see impressions, saves and clicks for Pins that link back to your site as a daily average.
Optimizing the boards by adding name and descriptions are very significant. First of all, they tell the users what they expect. Besides, it is also helpful for the users to find your content.
Some rules should be followed in order to get more audiences on Pinterest. The first rule is that the title should be according to the keywords searched by the users. For example, if you have to add the dresses for the festivals organized in the USA, then your keywords can be “festival dresses”, “festival clothing for USA festivals”, “clothes for Halloween in the USA”, “renaissance festival dresses the USA”.
The other rule that you should prefer to follow is to add a brief description. The Pinterest’s limit is 500-word descriptions, but you must try to keep it brief. It will be better to keep it as brief as the Meta description a website, which remains 160-character long.
There is also a requirement of engaging descriptions for individual Pins apart from board descriptions. Many of the marketers overlook the significance of descriptions. The Pin descriptions help in users’ engagements via likes, comments, and re-Pins.
Pinterest also supports hashtags, but you should always remember that the hashtags should not be excessive. The excessive usage of hashtag puts a negative impact on the efficiency of your Pin to be found in the search.
The Rich Pins allow you to add more information about your enterprise. There are six types of Rich Pins counted by experts. The Pins including the following can be considered as Rich Pins.
The Rich Pins are much transparent; therefore, they increase the chances of users clicking your websites. The types of Rich Pins required vary depending upon the type of your business or the products or services you offer.
You may have seen “Pin It” button on several websites, blogs and more. This is a special feature that allows the readers to Pin an image or a post from the website. You are also strongly suggested to add this button. A number of users will like to Pin your post to their Pinterest account. It will definitely be the perfect way for the promotion of your products or services.
By this way, you will be able to convert some of your visitors and followers to your promoters up to some extent. Sometimes, some of the most liked Pins are promoted even more by the visitors rather than the webmasters or marketers.
There are a lot of Social Media Platforms besides Pinterest which can prove to be helpful in getting a grip on your social media marketing. However, Pinterest is the one which is least exploited of them all so far. With all the strategies we have learned so far, it is time to go out there and try them yourself.
Shubham is working with Canbayinc as SEO Analyst with 3 years of experience. He loves to write helpful information related to SEO and social media, best practices and tactics on a regular basis. He is passionate about football and loves to get some dust off his boots whenever free.
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